With Valentine’s Day right around the corner, everyone’s to-do list consists of planning what to do. Therefore, it is no coincidence that the worldwide release-date of ‘Fifty Shades of Grey,’ the movie, was scheduled on the fourteenth of February. As for what the author E.L. James was trying to do by releasing the movie around this time, was to make our lives easier, and put our struggles of choosing a movie to rest.
Just like every year, this season consists of the most movie releases in the Romance genre, giving people various options of what to watch. This year though, the competition was minimal with ‘Fifty Shades of Grey’ premiering on the 11th of February in theatres throughout Beirut, where it was fully booked. This alone, proves that this movie in specific is what people were waiting for and that no other movie can compete with it at this time of the year.
Every year on Valentine’s Day, couples arrange dinner dates or look for a romantic movie to watch, and singles struggle in picking a movie to watch with the company of ice cream. The targeted viewers of the movie on this special day are either couples that usually await movie releases on the day of Valentine’s, or those who are just looking for the easiest alternative. So for those who were confused about what to do, did E.L. James make your life easier?